Agency Builders
It feels unfair that passionate and talented agency owners like you often struggle to grow your business. Let's change that together.
As you join us each week on the Agency Builders podcast, you'll hear from those inside, outside, and alongside agencies, just like yours.
You'll hear from fellow builders as they share what's working (& what's not) to build their own agencies. You'll also consistently gain advice & insights from 3 expert builders who've been through the same struggles you're facing, so that you can shortcut the building process for your agency: Jay Owen, Tyler PIgott & Cassie Shea.
Join host Logan Lyles each week as he, Jay, Tyler, Cassie (and a lineup of great guests) help you establish the 4 cornerstones that form a firm foundation for every agency: People, Product, Process, and Promotion.
If you’re looking for help from those who understand the challenges you face as you build your agency, subscribe to hear from current and former agency owners, who've experienced the same frustrations and uncertainties that you're facing today…
…so that you can overcome those and build the agency you've always dreamed of.
Agency Builders
How (& When) to Leverage Success-Based Billing w/ Olufemi Palmer
In this episode, Logan Lyles speaks with Olafemi Palmer about the concept of success-based billing and its implications for agency growth and client acquisition. They explore the differences between success-based billing and traditional retainer models, discussing the benefits and risks associated with each. Olafemi shares insights from his experiences in both staffing and marketing, highlighting successful case studies and the importance of understanding client needs. The conversation also delves into strategic partnerships that can enhance agency operations and the significance of building trust with clients. Finally, Olafemi offers practical advice for agency leaders and shares his thoughts on networking and collaboration.
Takeaways
- Success-based billing can accelerate client acquisition for agencies.
- Understanding the client's needs is crucial for success-based billing.
- A well-defined offer can lead to better client relationships.
- Success-based billing aligns incentives between agencies and clients.
- Strategic partnerships can mitigate risks in client engagements.
- Customization in service offerings can enhance operational efficiency.
- Building trust with clients shortens the sales cycle.
- Leveraging technology can streamline billing and collections processes.
- Networking and collaboration are key to entrepreneurial success.
- Continuous learning and adaptation are essential for agency growth.
Connect with the co-hosts of Agency Builders:
Love this content & want to connect with the community?
- Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
- Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community
Could white-labeled video editing services help scale your agency?
- Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!
