Agency Builders
It feels unfair that passionate and talented agency owners like you often struggle to grow your business. Let's change that together.
As you join us each week on the Agency Builders podcast, you'll hear from those inside, outside, and alongside agencies, just like yours.
You'll hear from fellow builders as they share what's working (& what's not) to build their own agencies. You'll also consistently gain advice & insights from 3 expert builders who've been through the same struggles you're facing, so that you can shortcut the building process for your agency: Jay Owen, Tyler PIgott & Cassie Shea.
Join host Logan Lyles each week as he, Jay, Tyler, Cassie (and a lineup of great guests) help you establish the 4 cornerstones that form a firm foundation for every agency: People, Product, Process, and Promotion.
If you’re looking for help from those who understand the challenges you face as you build your agency, subscribe to hear from current and former agency owners, who've experienced the same frustrations and uncertainties that you're facing today…
…so that you can overcome those and build the agency you've always dreamed of.
Episodes
18 episodes
How to Eliminate Owner Dependency in Your Agency w/ Susan Fennema
In this episode of the Agency Builders podcast, Logan Lyles and Susan Fennema discuss the critical issue of owner dependency in agencies. They explore the personal and business impacts of this dependency, symptoms to look for, and practical ste...
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Season 1
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Episode 18
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31:57
One Client Almost WIPED OUT Their Agency (& How They Survived)
Get one of the last remaining tickets for Agency Builders Retreat 2025: https://agencybuilders.com/ticketIn this episode of the Agency Builders podcast, Logan Lyles and Michael Davern discuss a challenging experience faced by Davern's a...
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Season 1
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Episode 17
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39:20
The 5 Financial Metrics Top Agencies Get Right w/ Ryan Watson
Resources from today's episode:
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Season 1
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Episode 16
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59:48
7 Ways to Avoid TOXIC Agency Culture w/ Kyle Duford
In this conversation, Logan Lyles and Kyle Duford discuss the challenges and transformations within agency culture, focusing on the importance of grace in leadership and the unique needs of the new workforce, particularly Gen Z. They explore ho...
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Season 1
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Episode 15
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53:00
The Agency Pivot That ELIMINATED Client Churn w/ Linda Hafstad
In this episode of the Agency Builders podcast, Logan Lyles speaks with Linda Hafstad, partner and CEO of Ekte Media, about the evolution of their agency, the importance of foundational marketing strategies, and how to effectively navigate clie...
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Season 1
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Episode 14
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39:01
Your SECRET WEAPON to Keep Client Projects On-Track
In this episode of the Agency Builders Podcast, Logan Lyles, Tyler Pigott, and Jay Owen discuss the complexities of project management within agencies. They explore the challenges of scoping projects accurately, the importance of effective clie...
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Season 1
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Episode 13
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25:47
The 2 Keys to Scaling (Based on a Successful Exit) w/ John Ghiorso
In this episode of the Agency Builders podcast, Logan Lyles interviews John Ghiorso, who shares his journey from founding and exiting Orca Pacific to launching five new agencies in two years. John discusses the challenges and philo...
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Season 1
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Episode 12
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47:49
The Big Goal-Setting Mistake Most Agencies Make
In this episode of the Agency Builders Podcast, host Logan Lyles is joined by co-hosts Cassie Shea, Jay Owen, and Tyler Pigott to discuss various aspects of running an agency. They explore agency advice regarding partner programs, the importanc...
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Season 1
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Episode 11
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23:13
The Framework That 10X'd This Small Agency w/ Cassie Shea
In this conversation, Logan Lyles and Cassie Shea discuss the importance of leveraging time, money, and energy for agency growth. They introduce the Resource Triangle framework, emphasizing the need for personal development alongside business g...
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Episode 10
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42:03
The No. 1 Agency Challenge (100+ Agencies Surveyed) w/ Tyler Pigott
In this conversation, Logan Lyles and Tyler Pigott discuss the significant challenges agencies face, particularly in client acquisition. They explore insights from a recent poll of agencies, highlighting common pain points and strategies for ov...
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Episode 9
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44:18
How to Build Systems That Guarantee Client Outcomes w/ Dean Spencer
In this episode of Agency Builders, Logan Lyles interviews Dean Spencer, owner of Elevate, a sales agency that has successfully pivoted from delivering services to building systems that guarantee results. Dean shares his journey of transformati...
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Episode 8
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47:16
The New Client Acquisition Strategy You’re Missing w/ Russell Goldsmith
In this conversation, Logan Lyles and Russell Goldsmith explore the strategic use of podcasting as a tool for networking and building genuine relationships with prospective clients. They discuss the evolution of podcasting, especially in a post...
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Episode 7
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44:00
3 Small Changes to Close More Deals w/ Joe Ardeeser
In this conversation, Logan Lyles and Joe Ardiser discuss the challenges agency owners face in the proposal process and share actionable strategies to improve it. Joe, a former agency owner and now the founder of Smart Pricing Table, emphasizes...
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Episode 6
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35:54
Is SaaS a Cheat Code for Your Agency? w/ Sahil Patel
In this episode, Logan Lyles interviews Sahil Patel, CEO of Spiralize, discussing the transformative potential of tech-enabled services for agencies. They explore Sahil's unique journey from management consulting to tech, the importance of A/B ...
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Episode 5
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40:47
How (& When) to Leverage Success-Based Billing w/ Olufemi Palmer
In this episode, Logan Lyles speaks with Olafemi Palmer about the concept of success-based billing and its implications for agency growth and client acquisition. They explore the differences between success-based billing and traditional retaine...
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Episode 4
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37:25
To Niche or Not to Niche? w/ David Brecount
In this episode of the Agency Builders podcast, Logan Lyles and David Brecount discuss the ongoing debate of whether agencies should niche down or maintain a broader focus. David shares insights from his 20+ years of experience running US Digit...
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Episode 3
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44:17
Visionary or Integrator: Which Agency Leader Are You? w/ Jeff Tarran
In this episode, Logan Lyles speaks with Jeff Tarran, COO of Gundir, about the critical distinction between visionary and integrator roles in agency leadership. Jeff shares his journey from agency founder to COO, emphasizing the importance of u...
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Episode 2
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41:03