Agency Builders
It feels unfair that passionate and talented agency owners like you often struggle to grow your business. Let's change that together.
As you join us each week on the Agency Builders podcast, you'll hear from those inside, outside, and alongside agencies, just like yours.
You'll hear from fellow builders as they share what's working (& what's not) to build their own agencies. You'll also consistently gain advice & insights from 3 expert builders who've been through the same struggles you're facing, so that you can shortcut the building process for your agency: Jay Owen, Tyler PIgott & Cassie Shea.
Join host Logan Lyles each week as he, Jay, Tyler, Cassie (and a lineup of great guests) help you establish the 4 cornerstones that form a firm foundation for every agency: People, Product, Process, and Promotion.
If you’re looking for help from those who understand the challenges you face as you build your agency, subscribe to hear from current and former agency owners, who've experienced the same frustrations and uncertainties that you're facing today…
…so that you can overcome those and build the agency you've always dreamed of.
Agency Builders
How to Build Systems That Guarantee Client Outcomes w/ Dean Spencer
In this episode of Agency Builders, Logan Lyles interviews Dean Spencer, owner of Elevate, a sales agency that has successfully pivoted from delivering services to building systems that guarantee results. Dean shares his journey of transformation, emphasizing the importance of integrating sales and marketing, leveraging AI, and focusing on client relationships. He discusses the challenges of letting go of old business models and the necessity of creating systems that provide measurable outcomes. The conversation also touches on the future of AI in marketing and how agencies can adapt to stay relevant in a rapidly changing landscape.
Takeaways
- The pandemic accelerated the need for agencies to pivot.
- Integrating sales and marketing is crucial for business growth.
- Clients care more about results than the processes behind them.
- Building systems can guarantee outcomes for clients.
- AI can significantly enhance content creation and marketing strategies.
- It's essential to identify the right channels for your systems.
- Client relationships change when focusing on results over activities.
- Agencies must continuously reinvent themselves to stay relevant.
- Creating content at scale is vital in today's marketing landscape.
- Collaboration and support among agency owners can lead to success.
Connect with the co-hosts of Agency Builders:
Love this content & want to connect with the community?
- Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
- Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community
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