Agency Builders
It feels unfair that passionate and talented agency owners like you often struggle to grow your business. Let's change that together.
As you join us each week on the Agency Builders podcast, you'll hear from those inside, outside, and alongside agencies, just like yours.
You'll hear from fellow builders as they share what's working (& what's not) to build their own agencies. You'll also consistently gain advice & insights from 3 expert builders who've been through the same struggles you're facing, so that you can shortcut the building process for your agency: Jay Owen, Tyler PIgott & Cassie Shea.
Join host Logan Lyles each week as he, Jay, Tyler, Cassie (and a lineup of great guests) help you establish the 4 cornerstones that form a firm foundation for every agency: People, Product, Process, and Promotion.
If you’re looking for help from those who understand the challenges you face as you build your agency, subscribe to hear from current and former agency owners, who've experienced the same frustrations and uncertainties that you're facing today…
…so that you can overcome those and build the agency you've always dreamed of.
Agency Builders
The New Client Acquisition Strategy You’re Missing w/ Russell Goldsmith
In this conversation, Logan Lyles and Russell Goldsmith explore the strategic use of podcasting as a tool for networking and building genuine relationships with prospective clients. They discuss the evolution of podcasting, especially in a post-COVID world, and how agencies can leverage events to create meaningful connections.
The conversation emphasizes the importance of content-based networking, the do's and don'ts of event-based podcasting, and strategies for maximizing post-event engagement through social media. In this conversation, Logan Lyles and Russell Goldsmith discuss various strategies for leveraging social media, particularly TikTok and LinkedIn, for B2B marketing.
They explore content strategies for podcast episode releases, the integration of AI tools in podcast production, and the challenges of agency growth. The importance of community and networking is emphasized, along with tips for enhancing audio quality in podcasting. Russell shares insights on the value of private groups for agency owners and the significance of understanding client needs in podcast production.
Takeaways
- Podcasting can be a powerful tool for networking.
- Building relationships through interviews can lead to new business.
- Content-based networking allows for genuine connections.
- Agencies should focus on creating content with clients, not just for them.
- Events provide a unique opportunity for face-to-face networking.
- Pre-planning is essential for successful event-based podcasting.
- Timely release of podcast episodes post-event can maximize engagement.
- Community and networking are vital for agency growth and support.
- Understanding client challenges is key to promoting podcasting benefits.
- Exploring various content release formats can cater to different audience preferences.
Connect with the co-hosts of Agency Builders:
Love this content & want to connect with the community?
- Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
- Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community
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- Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!
